My Work
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Copywriter. Content strategist. AI content engineer. I evolved—and so did the work. Here's what that looks like.
Enterprise Case Studies
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Content strategy at scale. Complex stakeholders. Measurable results.
Case Study | Entertainment
Encore: Employee Learning at Center Stage
Wrote customer success story on workforce engagement through strategic learning. Developed narrative from stakeholder transcripts, positioned ROI for enterprise buyers.
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Case Study | Construction
Simpson Strong-Tie: Cementing a Legacy of Talent Growth
Developed case study on leadership training and talent mobility. Crafted narrative from transcripts, translated complex HR outcomes for sales enablement.
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Case Study | Higher Education
Penn State: Quest for Top-Tier Talent Empowerment
Wrote institutional-scale workforce development case study. Collaborated with customer success and marketing teams to capture measurable impact.
Created for Fortune 500 HR Technology Company
Video Script | Aviation
Spirit Airlines: Charting a New Course in Learning
Created video script and case study on AI-powered workforce training transformation. Partnered with video team to bring customer story to life.
Created for Fortune 500 HR Technology Company
Case Study | Public Sector
Chesterfield County: A Tale of Workforce Transformation
Developed public sector digital training case study with measurable outcomes. Positioned government ROI for enterprise sales conversations.
Created for Fortune 500 HR Technology Company
Case Study | Manufacturing
Porcher Industries: Weaving a Culture of Growth
Wrote manufacturing industry talent development story. Captured internal mobility success metrics, positioned for enterprise content marketing.
Created for Fortune 500 HR Technology Company
Thought Leadership
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SEO-optimized content built on E-E-A-T principles. Strategy that positions leaders as industry voices.
Thought Leadership | Talent Strategy
Maximize Your EVP by Leveraging Talent Mobility
Wrote strategic framework connecting employee value propositions with internal mobility. Researched trends, developed actionable insights for HR leaders.
Created for Fortune 500 HR Technology Company
Thought Leadership | Workforce Trends
Closing the Skills Confidence Gap
Developed global workforce trends analysis with actionable insights. Translated research data into clear, engaging content for enterprise audience.
Created for Fortune 500 HR Technology Company
Thought Leadership | Industry Analysis
The Real Deal: What the Opportunity Marketplace Isn't
Wrote data-driven analysis cutting through industry hype. Positioned brand as honest voice in crowded market.
Created for Fortune 500 HR Technology Company
Thought Leadership | Talent Mobility
Re-thinking Employee Development to Fuel Talent Mobility
Created strategic content reimagining workforce development for modern enterprise. Built SEO structure for long-term organic visibility.
Created for Fortune 500 HR Technology Company
Thought Leadership | Economic Strategy
Empowering Your People From Within During a Hiring Freeze
Developed timely strategic content for challenging economic conditions. Addressed real pain points with actionable solutions.
Created for Fortune 500 HR Technology Company
Thought Leadership | Career Development
Accelerating Career Growth: 3 Things Your Organization Needs to Know
Wrote actionable frameworks for enterprise talent strategy. Structured for E-E-A-T signals and search visibility.
Created for Fortune 500 HR Technology Company
Product & Technical Content
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Complex technology translated into clear, compelling messaging.
Datasheet | AI & Skills
Skills Intelligence & AI-Powered Learning
Translated complex AI and machine learning capabilities into clear messaging for HR decision-makers. Positioned technical features as business outcomes.
Created for Fortune 500 HR Technology Company
Datasheet | Platform
Workforce Agility Platform
Developed all-in-one platform positioning for enterprise buyers. Simplified multi-product suite into unified value proposition.
Created for Fortune 500 HR Technology Company
Landing Page | Product
Learning Management System (LMS)
Wrote product landing page driving enterprise conversions. Structured for SEO visibility and buyer journey optimization.
Created for Fortune 500 HR Technology Company
Personal Voice
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The work that shows who I am—not just what I do.
Published | Education Week
How To Improve the School Lunch Program
Advocacy writing that connects policy to human impact.
Personal Essay
What Being Homeless Taught Me About Education, Resilience, and Achievement
The lived experience behind my perspective.
Film | Written & Directed
Not Your Statistic
Multimedia storytelling that challenges narratives and drives impact.
Featured
AI-Era Content Strategy
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Case Study | Strategy Framework
Writing for AI: The Inclusion-by-Design Approach to AEO
How Answer Engine Optimization creates more accessible, human-centered content—a framework for the AI search era that serves both algorithms and real people.
Read the Case Study →A System Built for Performance
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Whether you're a team of one, a Fortune 500, or somewhere in between—here's what I deliver:
SEO (Search Engine Optimization) — Content architecture that helps search engines understand your value. User intent, semantic keywords, clean structure.
AEO (Answer Engine Optimization) — Content formatted so AI tools pull from it directly. Your expertise becomes the answer.
GEO (Generative Engine Optimization) — Structured to be cited when AI generates responses. Not just found—referenced.
E-E-A-T Strategy — Content that signals Experience, Expertise, Authority, and Trust. Every piece protects your brand while satisfying the algorithm.
Scalable Frameworks — Systems and templates that let your team produce high-volume content without losing the human voice.
That's what working with me looks like. Ready to build it?
Let's Connect →