Strategic Content That Connects
Content Strategist | Fortune 500 Experience | Human-First Approach
I help organizations navigate the content revolution—creating strategic content that leverages technology while keeping the human connection that drives real engagement.
View My WorkThe Work
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40%
Employee engagement increase
Top 5
Blog performance in debut quarter
3,000+
Global employees reached
Copywriter. Content strategist. AI content engineer. I evolved—and so did the work. Enterprise case studies. Executive thought leadership. I built my foundation on SEO and E-E-A-T. Now I engineer content for AEO and GEO that perform for people and algorithms.
Meet Shari
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"I spent years writing for Fortune 500 companies. Then AI changed everything. Instead of resisting, I taught myself to evolve."
USC MSW | Pepperdine MDR | Fortune 500 Strategist | Snap Storytelling Academy
I write content that connects. Then I engineer it to get found.
Most people stop at SEO—getting Google to notice you. I didn't.
SEO (Search Engine Optimization) — This is the foundation. Structure, keywords, metadata. I've been doing this for years—writing content that ranks because it's built to rank. But SEO alone isn't enough anymore.
AEO (Answer Engine Optimization) — Here's where the game changed. AI tools like ChatGPT, Perplexity, Claude—they're answering questions now. Not linking to websites. Answering. I write content structured so AI pulls from it directly. Your words. Your expertise. Their answer.
GEO (Generative Engine Optimization) — This is the next layer. It's not enough to be found. I engineer content to be cited—quoted, referenced, sourced—when AI generates responses. That's visibility in a world where people stop clicking links.
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) — This is the thread through everything. Search engines like Google want proof you know what you're talking about. So do AI tools. So do readers. I build credibility into every piece. Real experience. Real expertise. Content that earns trust before it asks for anything.
I started with SEO. Evolved into AEO and GEO before most people knew the terms existed. And E-E-A-T? That's been there from the beginning.
That's not luck. That's paying attention. That's evolution.
Let's Build Your System
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You need content that connects—and systems engineered to rank. I build both.
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